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Google has released the February 2023 product reviews update, which aims to better reward high-quality product reviews. This update applies to several languages globally, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. The rollout may take up to two weeks to complete, so website owners should keep an eye out for any changes in their rankings during this time.
The product reviews system primarily evaluates product review content on a page-level basis. However, for sites that have a substantial amount of product review content, any content within a site might be evaluated by the update. If you don’t have a lot of product reviews, a site-wide evaluation is not likely to happen.
Structured data might help Google better identify if something is a product review, but they don’t solely depend on it. Therefore, it’s crucial to create high-quality product reviews that provide insightful analysis and original research and are written by experts or enthusiasts who know the topic well.
Website owners can learn more about how to create content that’s successful with the product reviews system by visiting Google’s help page on how to write high-quality product reviews. The product reviews system updates periodically, and when Google makes significant improvements, they share it as a “product reviews update” on their Google Search ranking updates page.
Assuming improvements have been made, content that was impacted by a product reviews update might not recover until the next product reviews update is released. However, note that Google’s automated assessment of product review content is only one of many factors used in ranking content, so changes can happen at any time for various reasons.
In conclusion, website owners should strive to create high-quality product reviews that provide insightful analysis and original research. By doing so, they can increase their chances of ranking well in Google’s product reviews system and improve their website’s overall search engine optimization.